About us

About us

In 1995, Njardar was transformed into a limited liability company (AS). The company is located in Herøy municipality in Sunnmøre, ideally connected to the rich fish stocks in the North Sea and the Atlantic Ocean. Njardar AS specializes in the production of salt herring, smoked herring and various cut fish products.

Export Markets

Njardar’s most important export markets are:

  • Mediterranean countries
  • West Indian Islands
  • North and South America
  • The EU
  • Australia
  • Persian Gulf States
  • Italy

Brand Name

Njardar produces fish product under the following brand name:

  • ATCO 1907
  • Borealis
  • El Noruego
  • Neptun
  • Polar
  • Norge-Sild
  • Norwegian Tradition Smoked Salmon


Njardar’s products include:

  • Smoked herring and mackerel
  • Smoked herring and mackerel fillets
  • Smoked salmon traditional
  • Salted herring and mackerel
  • Clipfish (dried, salted cod)
  • Salted herring and mackerel fillets
  • Wet-salted cod and cod fillets

Our location. 

We are situated in the west coast of Norway, near by the famous city of Ålesund. We are close to the best fishing grounds in the North Sea, and to the Atlantic Ocean. This area of Norway have long-lasting traditions in the fish industry. The county of Herøy is   the leading county in Norway, regarding catch of fish, productions and export.

A Presidium Company

The Presidium is working to educate consumers about this product, revive traditional production techniques at risk of extinction and support small-scale sustainable fishing.

Presidium Coordinator

Lise Nymark

tel. +47 70084100


Presidium supported by

Herøy Kommune

Møre og Romsdal Fosnavåg