History, facts and other informations.


Established in 1979
Njardar became a joint stock company (AS) in 1995. The company is ideally situated on the west coast of Norway, near one of the best fishing grounds for cod, herring and mackerel. Njardar AS specializes in the the production of salted herring and mackerel, smoked herring and mackerel, herring products, and also klippfish from cod, haddock, and ling.

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Traditional Family Business
Njardar's holding company, Knut Nærø Sild og Fiskeforretning, is a family business now in its fourth generation. The company started producing cod liver oil and klippfish in 1901, and opened its first smoke house in 1927. Njardar's fish products are made according to the traditional methods of its holding company.

 

Brand Names
Njardar AS produces fish and fish products under the following brand names:

  • Polar
  • Norge-Sild
  • Atco Selected Norwegian
  • El Noruego
  • Le Géant Norwegian
  • Borealis
  • Neptun
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Products
Njardar AS productes include:

  • Smoked herring and mackerel
  • Smoked herring and mackerel fillets
  • Salted herring and mackerel
  • Salted herring and mackerel fillets
  • Klipfish (dried, salted cod)
  • Klipfish (dried, salted haddock)
  • Klipfish (dried, salted ling)
  • Smoked Cod
  • Wet salted cod and cod fillets


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Export Markets
In addition to its own products, Njardar AS also exports fish and fish products for other Norwegian companies. Njardar's main export markets are, the Mediterranean contries, and the West Indies, regarding smoked products. Salted herring and mackerel goes mainly to the northern Europe. Cod and other fish products have their main markeds in Brasil.

  • Australia
  • Brazil
  • Estonia
  • France
  • Greece
  • Italy
  • Lithuania
  • Netherlands
  • Spain
  • Germany
  • Russia
  • Ukraine
  • USA
  • West Africa
  • West Indies
Export Markets
Njardar AS is exporting fish and fish products to a lot of diferent countries. Therefor we are obliged to mark our products in different languages. Throughout our long-lasting carrere as an exporter, we have had the pleasure to pick up som words in some of our clients language, such as Greek, Russian, Spanish, Italian, Portuguese and even a little bit of Arab.

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Some examples of rawmaterials
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Herring
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Mackerel
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Cod
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Haddock
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Ling
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Tusk